Quiet luxury refers to a form of luxury that is understated, subtle, and not necessarily flashy or overtly extravagant. It emphasizes quality, craftsmanship, and exclusivity over outward displays of wealth or status. In the context of fashion, lifestyle, and consumer goods, quiet luxury brands often focus on timeless designs, superior materials, attention to detail, and a sense of exclusivity that is more discernible to those who are knowledgeable about the brand and its values.
Quiet luxury brands are known for their understated elegance, attention to detail, and high-quality craftsmanship. These brands often prioritize subtle design elements over flashy logos and branding. Here are some well-known quiet luxury brands:
Known for their iconic Birkin and Kelly bags, Hermès is synonymous with timeless luxury. Their products are characterized by their refined craftsmanship and dedication to quality.to quality.
This Italian brand is recognized for its “intrecciato” woven leather technique, which exudes sophistication without relying on flashy logos.
Renowned for its cashmere products, Brunello Cucinelli emphasizes a blend of comfort and elegance in their designs, often in neutral and muted tones.
Eileen Fisher is known for sustainable and timeless clothing that emphasizes comfort and versatility.
This brand, now known as CELINE under the creative direction of Hedi Slimane, is recognized for its modern and sophisticated aesthetic, often showcasing clean lines and timeless silhouettes.
Specialising in luxury cashmere and wool products, Loro Piana is known for its understated elegance and commitment to using the finest materials.
Jil Sander’s designs are characterized by their simplicity and elegance. The brand is known for its focus on high-quality fabrics and minimalist aesthetics.
A.P.C. (Atelier de Production et de Création) is a French brand that focuses on clean, minimalist designs with an emphasis on quality materials and craftsmanship.
Author: Hamidah Rahman