![Modafirma Style Report The biggest fashion trends of 2022. (91) fashion trends report 2022 modafirma](http://wpfc.ml/b.gif)
Fashion Report 2022
OVERSIZE EVERYTHING
Gen Z have banished skinny jeans
![Untitled design (14) COLLAB OF THE YEAR JACQUEMUS X NIKE](http://wpfc.ml/b.gif)
BRAND OF THE YEAR- MIU MIU
From its viral mini-skirt that led to thousands of memes, the celebrity approved Wander bag, 2022 was definitely the year for Miu Miu
![413737 miu miu](http://wpfc.ml/b.gif)
LOGO OF THE YEAR- DIESEL
Last year Diesel managed to reposition itself as a luxury brand and revived its relevance to fashion especially with sustainable denim at it’s core.
![00023-diesel-resort-2023-credit-brand LOGO OF THE YEAR DIESEL 2022 FASHION TRENDS](http://wpfc.ml/b.gif)
TREND OF THE YEAR- PINK
From the rise of Y2K Fashion to Greta Gerwig’s Barbie movie, Barbie was the underlying style muse of the year. (Hot) Pink was a recurring colour in fashion. With the introduction of Barbiecore aesthetics amongst Gen Z especially after an image of Margot Robbie in a pink-clad the search for all things pink skyrocketed 416%
![Screen Shot 2023-01-04 at 16.49.02 2022 FASHION TRENDS PINK TREND](http://wpfc.ml/b.gif)
SHOE OF THE YEAR- BIRKENSTOCK'S BOSTON CLOGS
The Birkenstock’s Clogs is fast becoming the defining shoe of the post-pandemic fashion. A favourite amongst many celebrities and influencers like Kendall Jenner, Dakota Johnson. The clogs are becoming a rare commodity after it went viral on TikTok with searches up to 593% within the first six months of 2022.
![Untitled design (15) BIRKENSTOCKS BOSTON CLOGS](http://wpfc.ml/b.gif)
SCREEN STYLE MOMENT OF THE YEAR
After the fifth season hit of The Crown, the series have introduced Princess Diana as a fashion icon to a new generation with more than 101.7M views for videos tagged with the hashtag #revengedress on TikTok.
![princess-di-1-2000-642488ee339c436dbc2d453a53819214 PRINCEESS DIANA](http://wpfc.ml/b.gif)
VIRAL MOMENT OF THE YEAR
The Parisian brand Coperni collaborated with Fabrican to spray paint a dress on Bella Hadid live on the runway using innovative spray-on fabric technology developed by Spanish scientist and fashion designer Manel Torres. This went viral all over social media, especially TikTok with over 1M views for #copernidress videos.
![ef5f67d7d0f57485737f12b42c736feb BELLA HADID COPERNI](http://wpfc.ml/b.gif)
PROGRESSIVE MOMENT OF THE YEAR
Patagonia founder Yvon Chouinard made the bold and impactful decision to transfer his ownership of the company which is valued around $3 billion to the Patagonia Purpose Trust in September. A non-profit organisation created to ensure all of its profits are used to combat climate change.
![Screen Shot 2023-01-05 at 11.28.53 . Photograph: Photo-Campbell Brewer YVON CHOUINARD](http://wpfc.ml/b.gif)
POWER DRESSER OF THE YEAR
Bella Hadid was certainly the most powerful and influential dresses of 2022, leading the Y2K craze if she wore it, you wanted it. over the past 12 months she drove for search items such as cargo trousers, corsets, ear muffs and made the ultra mini Ugg boots go viral on TikTok making them sell out instantly.
![bellauggs-b5591ca3e5af47d18f12a1a94a003803 bella hadid uggs 2022 fashion trends](http://wpfc.ml/b.gif)
TIKTOK AESTHETIC OF THE YEAR
This year TikTok continued to influence fashion choices and trends, this year especially saw the ‘weird girl’ aesthetic from creators like @tinyewishgirl showing mixing patterns and textures by experimenting. Taking on inspiration from various ‘core’ aesthetics, taking maximalism to a new level. The aesthetic capitalises on the 90’s nostalgia.
![Screen Shot 2023-01-05 at 12.18.18 @tinyjewishgirl instagram](http://wpfc.ml/b.gif)
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Author: Hamidah Rahman
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