We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Under Armour developed a diverse product assortment for men, women and youth to accommodate any season and temperature. Customers buy HeatGear® to stay cool and dry in hot weather, ColdGear® to stay warm when it’s cold, and AllSeasonGear® between the extremes. Using these technologies, the company’s product lines include:
